This is a vision with a long-term target and commitment and at the same time so close, with an idealistic approach, moral and real impact on people’s lives.
This impact, on an inspiration basis, acquires another dimension, almost mythical, when the inspirer and implementer of this vision is a giant Company, which has already achieved maximum penetration into people’s lives and in addition has a proven concern for two decades, continuing for how it can improve it more, investing the maximum for the planet we live on.
This is an achievement beyond all expectations, with an idealistic and moral advantage that can make us feel safe and confident about the future that leaders care about.
